Ad Analysis Gap Kids - 1048 Words

Ad Analysis Gender bias is extremely prevalent these days; from girls being obsessed with fashion, to boys only caring about sports, there is a huge gap in still rigid stereotypes. Society has worked to push into these ideals throughout their lives from childhood. It starts with pink for baby girls and blue for baby boys, and then escalates to the ideals of fashion for teenage girls and sports for teenage boys. Advertising has a very sizeable effect on these ideals and how they impact society. How effective these advertisements are tends to depend on the usage of ethos, pathos, and logos, the three persuasive techniques formulated by Aristotle. In one ad created by Gap Kids, there is a usage of gender stereotypes, persuasive techniques,†¦show more content†¦He is smiling, obviously happy and excited to be dressed in such wonderful clothes. The girl in her section of the advertisement is more statically posed, with arms at her sides and her face slack and lacking emotions. She is picture d in a sweater that is one basic color with a singular G on the front. Her pants are navy blue or black, and on her head she is wearing a pair of silver cat ears attached to a headband. The vast differences in the imagery of the models in the advertisement are generally quite subtle, but to the discerning eye, the differences can be picked apart and exposed as subtle nods to sexist stereotyping. https://pwc.pearsoncmg.com/pwc-ui/feedback.html?sids=urn:udson:pearson.com/xl/highered:user/39914078 1/3 11/16/2017 Pearson Writing Center - Student Content This ad relies primarily on pathos rather than logos and ethos. The text shown draws upon the emotional power of a parent wanting their children to succeed, but splits that want between the boy who is inherently a genius and the girl who is inherently a social butterfly. The added usage of two young children as models, the â€Å"warm and fuzzy (Media Literacy Project)† aspects, makes the advertisement more appealing to parents, si nce the children’s clothing company is interested in selling to the parents of young children. The appearance of happyShow MoreRelatedThe Science Of Shopping By Gladwells Article1235 Words   |  5 Pagestheir store seasonal or even monthly. It seems like they always change their style of display to bring a fresh look. In reference back to the article, Gladwell discovers that Underhill has counseled some of the most familiar names in retail such as GAP, Wal-Mart, Target, and many other elite shopping centers. Throughout the article, Gladwell also does a good job of breaking down Underhill s theory of shoppers. In Consequence, this article helps me cutback on my spending habits, while spreading theRead MoreEssay about Consumerism Causes Unhappiness852 Words   |  4 Pagesanyone with a TV, a car, or kids. 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